Why Us

The Process

From the miners who refine it to
Metal Concentrators where it is
minted, lasered, polished and
packaged, and is then collected from
the factory by DHL and delivered to
you wherever you may be. Ethical,
sustainable, quick and

The Product

The vast majority of precious metal jewellery manufactured is cast however, at Lucky Metal we mint our jewels. This ensures an exact weight of the highest purity of every single product made and bears a stamp of authority making it internationally redeemable.

Each series of jewels will be limited in number and every jewel carries its own serial number. Our one ounce Tag (an ounce being the base weight in which platinum is traded) carries so many elements pertaining to the beauty of the metal and what’s behind Lucky Metal itself. It is prestigious, cool and wearable. Plus, our 30%-40% markups against the live rate of the metal is 5-6 times less than most jewellery retailers.



The rhino encapsulates the spirit of Lucky Metal
and we are proud to partner with The Rhino Orphanage
to ensure that the rhino is protected and can flourish.
By buying into our mission you can help conservation
and humanitarian causes in South Africa
continue to do the vital work that is needed.



We believe it is a historic opportunity to buy platinum.
Our 1oz, minted, fine platinum 999.5 Lucky Metal Tag is an exclusive investment
in the rarest of the precious metals. Platinum is on the cusp of a new beginning
and you can be a crucial part of this movement.

Meet Dovi

Dovi’s near-two decades of experience in high end luxury jewellery encompasses the rollout of De Beers’ Forevermark in Hong Kong and Taiwan, several years managing ESCADA Fine Jewelry in Asia, the placement and distribution of Danish and Italian jewellery brands across the UK, and as purveyor of the highest quality jewels to some of the world’s most exclusive diamond houses, the likes of which include Dehres, David Morris, Moussaieff and many others. Noting that on the back of the diesel emissions scandal the price of platinum collapsed and with a strong belief that its price in relation to gold will revert back to the norm, the moment for a talismanic platinum brand is historic.

Lucky Metal appeals to hearts and minds alike whilst complimenting a multitude of lifestyles. It’s cool, it’s valuable, it’s transparent and it does a lot of good. Raw, honest and rare provenance.