Ethically sourced
platinum jewellery

Word on the street
It’s cool, it’s unique and every time I wear it I get compliments.
— Jon
It’s my favorite piece of jewelry. I never take it off. Its my humble status symbol.
— Rachel
I love my Lucky Metal Tag! I love the transparency and mission of Lucky Metal.
— Simon

It's real

We sell limited edition minted jewels against the live rate of the metal with a transparent margin, delivered directly to you. The highest purity of metal crafted to an absolute, perfect weight, bearing valuable and enduring symbols.


Every item is holographically laser inscribed and carries the minter’s mark and metal detail. We’ve started with platinum – the rarest of the precious metals – and will introduce gold once platinum reaches parity. It’s real, it’s rare and it’s so valuable.

Why Platinum

All the platinum ever produced would only cover your ankles in one Olympic sized swimming pool. All the gold ever produced would fill three Olympic sized swimming pools.

Platinum is the rarest of the precious metals and jewellery typically charge in excess of a 500% premium of the live rate of the metal.

Platinum is one of the heaviest metals. A six-inch cube of platinum weighs as much as an average human being.

Platinum is the only material suitable for the electrodes required in the 600,000 heart pacemakers what are implanted each year.

The Process

Our product is ethically sourced with sustainability at the heart of the entire process from the mine to you. Our carbon footprint is kept to an absolute minimum with the entire process produced and manufactured in South Africa; from the mine to Metal Concentrators where it is refined, minted, lasered and packaged, where it is then collected from the factory by DHL and delivered to you wherever you may be. Ethical, sustainable, quick and transparent.

Live Price

Lucky Metal is sold against the live
price at which the metal is trading
with a transparent margin. Powered by nFusion Solutions.

£718.61

FOR 1 OUNCE OF PLATINUM

Price updated every 5 minutes

53.51%

RIGHT NOW, CHEAPER THAN GOLD

Price updated every 5 minutes

£934.19

PRICE FOR THE JEWEL
... and is expected to appreciate.

£1,121.03(VAT INCLUDED)



The precious metals markets close Friday at 17:00 EST and open Sunday at 18:00 EST.
Markets are also closed every Monday through Thursday from 17:00 EST to 18:00 EST. The spot price remains static when the market is closed.
The prices of precious metals and Lucky Metal’s products are constantly fluctuating at all other times.

Learn More

Process

Produced and manufactured in South Africa; from the miners who refine it to Metal Concentrators where it is minted, lasered, polished and packaged, and is then collected from the factory by DHL and delivered to you wherever you may be. Ethical, sustainable, quick and transparent.

Product

The Tag is a one-of-a-kind jewel. It transcends every essence of what jewellery represents. Made entirely from fine platinum – the rarest of the precious metals – The Tag undergoes a minting process, one synonymous with coins and currency. 

People

Martin is a humble giant. Martin embodies Lucky Metal’s raison d’être – achieving in the face of adversity and positively disrupting stereotypes, whilst making a real impact on the world and being grateful for the many blessings we hold.

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